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|Title:||A descriptive study of publicity efforts by non-profit organisations in Singapore, inclusive of a special event for the Singapore film commission.||Authors:||Choo, Patricia Tse Ning.
Eu, Melissa Ling.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication||Issue Date:||1999||Abstract:||The project studies the use of publicity techniques and specifically the tool of event management in achieving the objectives of non-profit organisations such as the SFC.||URI:||http://hdl.handle.net/10356/1317||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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