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Title: A descriptive study of publicity efforts by non-profit organisations in Singapore, inclusive of a special event for the Singapore film commission.
Authors: Choo, Patricia Tse Ning.
Eu, Melissa Ling.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 1999
Abstract: The project studies the use of publicity techniques and specifically the tool of event management in achieving the objectives of non-profit organisations such as the SFC.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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