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|Title:||HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.||Authors:||Fong, Shannen Ching Boon.
Ting, Wee Liang.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication||Issue Date:||1999||Abstract:||In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection.||URI:||http://hdl.handle.net/10356/1320||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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