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Title: HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
Authors: Fong, Shannen Ching Boon.
Ting, Wee Liang.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 1999
Abstract: In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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