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Title: Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
Authors: Ho, Kheng Hwee.
Koh, Tania Mui Kia.
Oon, Esther Yee Wei.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 1999
Abstract: This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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