Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1326
Title: Integrated marketing communication strategy for World of Sports.
Authors: Han, Mui Suan.
Then, Annie Wai Ling.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 1999
Abstract: This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.
URI: http://hdl.handle.net/10356/1326
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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