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Title: Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
Authors: Ho, Lauran Wai Leng.
Lee, Kiat Chin.
Yeow, Shie Yng.
Keywords: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Issue Date: 1999
Abstract: In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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