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|Title:||Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.||Authors:||Ho, Lauran Wai Leng.
Lee, Kiat Chin.
Yeow, Shie Yng.
|Keywords:||DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies||Issue Date:||1999||Abstract:||In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.||URI:||http://hdl.handle.net/10356/1327||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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