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Title: Integrated marketing communications campaign for a foreign film distributor: heritage link.
Authors: Boon, Janine Hui Tzern.
Chia, Edmund Wee Kiat.
Ng, Lena Shok Hui.
Wong, Jason Chee Weng.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2002
Abstract: This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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