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|Title:||Integrated marketing communications campaign for a foreign film distributor: heritage link.||Authors:||Boon, Janine Hui Tzern.
Chia, Edmund Wee Kiat.
Ng, Lena Shok Hui.
Wong, Jason Chee Weng.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications||Issue Date:||2002||Abstract:||This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.||URI:||http://hdl.handle.net/10356/1332||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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