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dc.contributor.authorBoon, Janine Hui Tzern.en_US
dc.contributor.authorChia, Edmund Wee Kiat.-
dc.contributor.authorNg, Lena Shok Hui.-
dc.contributor.authorWong, Jason Chee Weng.-
dc.description.abstractThis report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications-
dc.titleIntegrated marketing communications campaign for a foreign film distributor: heritage link.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Chun Wahen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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