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Title: A descriptive study of the use of events as a communication tools by non-profit organizations, inclusive of the management of an event for Hi! Theatre.
Authors: Lee, Michele Siew Fern.
Hun, Sharon Ee Lin.
Mak, Gayle.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 1999
Abstract: The objectives for this study are to understand how non-profit organisations use events to communicate to their publics, to assess the effectiveness of events and to make recommendations.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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