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dc.contributor.authorOng, Lynn Pei Shan.en_US
dc.contributor.authorTian, Yee Shin.en_US
dc.description.abstractThe use of comparative advertising as an advertising technique is old, and the fast growing literature on this subject is an indication of the interest advertising practitioners and researchers have in this technique. However, this form of advertising remains controversial and past research on the effectiveness of comparative advertising has produced equivocal results.en_US
dc.format.extent69 p.-
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication-
dc.titleComparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorAng, Peng Hwaen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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