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Title: Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
Authors: Chong, Jennifer Soh Fun.
Law, Carlyn Kah Yen.
Tay, Vivien Shih Pin.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 1999
Abstract: This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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