Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1345| Title: | Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum. | Authors: | Chong, Jennifer Soh Fun. Law, Carlyn Kah Yen. Tay, Vivien Shih Pin. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 1999 | Abstract: | This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy. | URI: | http://hdl.handle.net/10356/1345 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| cs99P155Tsp.pdf Restricted Access | Report | 1.4 MB | Adobe PDF | View/Open |
Page view(s) 10
1,004
Updated on Mar 20, 2025
Download(s) 50
22
Updated on Mar 20, 2025
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.