Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1348| Title: | Integrated marketing communication campaign for Goodwood Park Hotel. | Authors: | Thiang, Joy Yen Ping. Yong, Annie Ming Sy. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 1999 | Abstract: | This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy. | URI: | http://hdl.handle.net/10356/1348 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_413.pdf Restricted Access | 495.47 kB | Adobe PDF | View/Open |
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