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Title: Integrated marketing communication campaign for Goodwood Park Hotel.
Authors: Thiang, Joy Yen Ping.
Yong, Annie Ming Sy.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 1999
Abstract: This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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