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Title: Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
Authors: Chan, Elwin Jui Ping.
Charles, Shirley.
Gwee, Xin Ying.
Tan, Chiew Ling.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2003
Abstract: This proposed social change campaign, an initiative supported by the Health Promotion Board, integrates the Health Belief Model and Community Mobolisation Theory within the social marketing framework to address this problem.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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