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Title: Promotional programme for Healthway Medical Group
Authors: Charn, Tzia Yee
Chew, Adeline Fong Ling
Chia, Yvonne Yee Woon
Ee, Nina Su Hui
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2003
Abstract: The pupose of this paper is to determine the reasons for the decline in Healthway Medical Group's (HMG) patient figures in the year 2002.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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