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https://hdl.handle.net/10356/1365| Title: | Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. | Authors: | Goh, June Hui Tse. Lim, Selina Lee Kian. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication | Issue Date: | 2003 | Abstract: | This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management. | URI: | http://hdl.handle.net/10356/1365 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_57.pdf Restricted Access | 718.8 kB | Adobe PDF | View/Open |
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