Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.

Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1365

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DC Field	Value	Language
dc.contributor.author	Goh, June Hui Tse.	en_US
dc.contributor.author	Lim, Selina Lee Kian.	en_US
dc.date.accessioned	2008-09-10T07:16:30Z	-
dc.date.available	2008-09-10T07:16:30Z	-
dc.date.copyright	2003	en_US
dc.date.issued	2003	-
dc.identifier.uri	http://hdl.handle.net/10356/1365	-
dc.description.abstract	This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.	en_US
dc.rights	Nanyang Technological University	en_US
dc.subject	DRNTU::Social sciences::Communication::Promotional communication	-
dc.title	Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.	en_US
dc.type	Final Year Project (FYP)	en_US
dc.contributor.supervisor	Sriramesh, Krishnamurthy	en_US
dc.contributor.school	Wee Kim Wee School of Communication and Information	en_US
dc.description.degree	Bachelor of Communication Studies	en_US
item.fulltext	With Fulltext	-
item.grantfulltext	restricted	-
Appears in Collections:	WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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