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dc.contributor.authorGoh, June Hui Tse.en_US
dc.contributor.authorLim, Selina Lee Kian.en_US
dc.description.abstractThis thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication-
dc.titleStrategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorSriramesh, Krishnamurthyen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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