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Title: Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
Authors: Goh, June Hui Tse.
Lim, Selina Lee Kian.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2003
Abstract: This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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