Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1367| Title: | An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign. | Authors: | Hwee, Iidrem Jolene. Lee, Magdalene Hui Peng. Ng, Daen Ho Kwang. Teo, Daniel Min Hsin. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2003 | Abstract: | It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions". | URI: | http://hdl.handle.net/10356/1367 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_59.pdf Restricted Access | 2.66 MB | Adobe PDF | View/Open |
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