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Title: An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
Authors: Hwee, Iidrem Jolene.
Lee, Magdalene Hui Peng.
Ng, Daen Ho Kwang.
Teo, Daniel Min Hsin.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2003
Abstract: It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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