Capturing anti-Jokowi sentiment and Islamic conservative masses : PKS 2019 strategy

Abstract

This paper examines the Prosperous and Justice Party (PKS)’s strategy in the 2019 Indonesian general elections. Among the Islamic-based political parties, PKS gained the most significant increase in votes. We aspire to understand the breakthrough by looking at the party’s strategy. On the one hand, our findings confirm the existing studies that correctly noted the moving of Indonesian political parties towards a “catch-all” direction by which they aim to garner wider support beyond a specific type of voter base. On the other hand, our research notes that PKS has started to exploit the phenomenon of rising Islamic conservatism in Indonesia. Despite solely maintaining an inclusive electoral strategy, this research asserts that the party has adjusted its campaign strategy to fit in with the trend of rising Islamic conservatism while concurrently exploiting the anti-incumbent president (Joko Widodo) sentiment. This paper aims to enhance discussion on Indonesian politics as well as Indonesia’s political parties, particularly the PKS.