Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/137047
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dc.contributor.authorKim, Hye Kyungen_US
dc.contributor.authorLee, Tae Kyoungen_US
dc.date.accessioned2020-02-14T07:06:10Z-
dc.date.available2020-02-14T07:06:10Z-
dc.date.issued2018-
dc.identifier.citationKim, H. K., & Lee, T. K. (2018). Combining two outcome frames to promote support for obesity-related policies. Journal of Health Communication, 23(8), 751-760. doi:10.1080/10810730.2018.1523261en_US
dc.identifier.issn1087-0730en_US
dc.identifier.urihttps://hdl.handle.net/10356/137047-
dc.description.abstractGuided by construal level theory (CLT), this study investigates the interplay between two framing approaches that address outcomes of obesity-related policies. A randomized experiment (N = 299) was conducted with a 2 (gain- vs. loss-frame) X 2 (societal- vs. individual-frame) between-participants design. Consistent with CLT, frame combinations with consistent construal levels were more persuasive. Compared to a societal-loss frame, a societal-gain frame was perceived as a stronger argument, which in turn increased policy support. Participants were also more likely to engage in healthier diets and physical activity when messages highlighted societal-gain rather than societal-loss. This study offers important insights for combining multiple framing approaches in a persuasive message to improve policy support as well as individual health decisions.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Health Communicationen_US
dc.rightsThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Health Communication on 5 Oct 2018, available online: http://www.tandfonline.com/10.1080/10810730.2018.1523261.en_US
dc.subjectSocial sciences::Communicationen_US
dc.titleCombining two outcome frames to promote support for obesity-related policiesen_US
dc.typeJournal Articleen
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.identifier.doi10.1080/10810730.2018.1523261-
dc.description.versionAccepted versionen_US
dc.identifier.pmid30289357-
dc.identifier.scopus2-s2.0-85054545956-
dc.identifier.issue8en_US
dc.identifier.volume23en_US
dc.identifier.spage751en_US
dc.identifier.epage760en_US
dc.subject.keywordsPublic Policyen_US
dc.subject.keywordsObesityen_US
item.grantfulltextembargo_20200412-
item.fulltextWith Fulltext-
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