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Title: X. Power to express : a promotional campaign for colourtoo
Authors: Liew, Grace Woon Ling
Low, Hwei Hsia
Mah, Min Erh
Toh, Hui Tin
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2003
Abstract: In our promotional campaign, we used Body Art, specifically tattooing, as a conduit to promote Colourtoo as a form of Body Art and means of self-expression.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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