Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/13840
Title: A training needs analysis for customer service operators in a call centre
Authors: Pang, Mui Nee
Keywords: DRNTU::Social sciences::Education::Educational technology::Instructional systems
Issue Date: 2002
Abstract: The objective of this dissertation is to look at how a needs analysis was carried out for an overseas telecommunications organization, XYZ Telecommunications Ltd, to address its performance gap. In the case of XYZ, it was the need to solve a performance problem that initiated the conduct of this needs analysis. According to industry best practice, not more that 3% of all incoming calls get transferred past the first answering point. From XYZ's extant data analysis, about 10% of all calls coming to a Customer Service Operator (CSO) are transferred. Therefore, XYZ needs to cross-train all the CSOs to enable them to handle all incoming enquiries regardless of product line. The ultimate objective is to improve the level of customer service rendered so that it will be the differentiator from competition.
URI: http://hdl.handle.net/10356/13840
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NIE Theses

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