Please use this identifier to cite or link to this item:
Title: Symmetrical public relations as the model of excellence for voluntary welfare organizations in Singapore : inclusive of a publicity proposal for the Singapore Anti-Narcotics Association.
Authors: Phua, Corliss Yen fen.
Low, Jennifer Kit Man Quong.
Lim, Tung Li.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2003
Abstract: Through a partnership with the Singapore Anti-Narcotics Association, our project explores the need for public relations by Voluntary Welfare Organizations, and demonstrates the applicability of two-way symmetrical communicaitons as the model of excellence for such organizations in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Report1.9 MBAdobe PDFView/Open

Page view(s) 20

Updated on Jan 23, 2021


Updated on Jan 23, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.