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Title: Social cognitive theory and pro-environmental behavior : review and suggestions
Authors: Goh, Pamela Pei Lin
Perez, Randolph Aragon
Quek, Xavier Jia Jing
Keywords: Social sciences::Psychology
Issue Date: 2020
Publisher: Nanyang Technological University
Abstract: Climate change is aubiquitous and alarming threat. Much effort has been put into increasing individuals’ awareness of climate change and, to some extent, what can be done to mitigate it. Several theories—Theory of Planned Behavior (TPB), Norm Activation Model (NAM), Value-Belief-Norm Theory (VBN), and Social Cognitive Theory (SCT)—were reviewed. These theories have attempted to explain and delineate the factors of pro-environmental behavior (PEB) with limited success. However, empirical evidence suggests research gaps that are still prevalent in this field of research. The authors investigated these research gaps andhave proposed the use of SCT to address some of these existing gaps. The theoretical components of SCT were reviewed and discussed. The authors corroborated Bandura’s (1986) SCT, which was used to structure potential interventions to promote individuals’ belief and intention to engage in PEB. Therefore, recommendations for theoretical implications and practical applications such as gamification and modeling through the various mass media platforms were proposed based on the theoretical framework of SCT in promoting PEB. The limitations of the use of SCT and the challenges that researchers, practitioners, and other stakeholders in this field might potentially face in the implementation of the proposed interventions are discussed as well.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SSS Student Reports (FYP/IA/PA/PI)

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