Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1399| Title: | Integrated marketing campaign for: Teens Pte Ltd. | Authors: | Chan, Jamie. Seah, Joseph. Sum, Karen. Yong, Hanson. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2004 | Abstract: | This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers. | URI: | http://hdl.handle.net/10356/1399 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ci04p155Lks.pdf Restricted Access | Report | 4.67 MB | Adobe PDF | View/Open |
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