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Title: Integrated marketing campaign for: Teens Pte Ltd.
Authors: Chan, Jamie.
Seah, Joseph.
Sum, Karen.
Yong, Hanson.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2004
Abstract: This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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