Here’s what BuzzFeed journalists think of their journalism

Abstract

This study seeks to compare BuzzFeed, a new entrant to the journalistic field, with traditional news organizations, from the perspective of BuzzFeed’s own journalists. Through in-depth interviews, this study finds that BuzzFeed’s journalists think they are more attentive to audiences and more willing to experiment than those working in traditional news organizations. But at the same time, they also value the same ethical standards in journalism. Thus, BuzzFeed seems to engage in both differentiation and de-differentiation.