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Title: Are you sure? a look at uncertainty and media exposure.
Authors: Chew, Hui Min.
Lim, Wee Kiat.
Wong, Terrie Siang Ting.
Yap, Shih Chia.
Keywords: DRNTU::Social sciences::Mass media::Media studies
Issue Date: 2002
Abstract: This study attempts to fill out the concept of need for orientation - a psychological motive for media expose and agenda-setting effects. Issue uncertainty and issue relevance as well as the personality trait of uncertainty orientation were incorporated to build a model predicting purposive to news and information.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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