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Title: Bandwagon culture as an effective form of advertising
Authors: Ordonio, Anag Zerline Jade
Keywords: Visual arts and music::Animation::3D
Issue Date: 2020
Publisher: Nanyang Technological University
Abstract: The film, ‘Bandwagon’, is CG film made by Claudia Tan and Zerline Jade who are NTU Arts, Design & Media students majoring in Animation. The film is about two friends embarking on a transformative journey through the city, discovering new fads, make influence and pick up sheep that choose to follow them along the way… until one’s ambition changes the course of the bandwagon’s fate. The film is a commentary on the ups and downs of the ‘bandwagon’ hype train in social media.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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