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Title: The spiral of stereotyping : social identity theory and NFL quarterbacks
Authors: Ferrucci, Patrick
Tandoc, Edson C.
Keywords: Social sciences::Journalism
Issue Date: 2017
Source: Ferrucci, P., & Tandoc, E. C. (2018). The spiral of stereotyping : social identity theory and NFL quarterbacks. Howard Journal of Communications, 29(2), 107-125. doi:10.1080/10646175.2017.1315693
Journal: Howard Journal of Communications
Abstract: This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory.
ISSN: 1064-6175
DOI: 10.1080/10646175.2017.1315693
Rights: © 2018 Taylor & Francis Group, LLC. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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