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|Title:||The spiral of stereotyping : social identity theory and NFL quarterbacks||Authors:||Ferrucci, Patrick
Tandoc, Edson C.
|Keywords:||Social sciences::Journalism||Issue Date:||2017||Source:||Ferrucci, P., & Tandoc, E. C. (2018). The spiral of stereotyping : social identity theory and NFL quarterbacks. Howard Journal of Communications, 29(2), 107-125. doi:10.1080/10646175.2017.1315693||Journal:||Howard Journal of Communications||Abstract:||This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory.||URI:||https://hdl.handle.net/10356/140824||ISSN:||1064-6175||DOI:||10.1080/10646175.2017.1315693||Rights:||© 2018 Taylor & Francis Group, LLC. All rights reserved.||Fulltext Permission:||none||Fulltext Availability:||No Fulltext|
|Appears in Collections:||WKWSCI Journal Articles|
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