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Title: Can spiral of silence and civility predict click speech on Facebook?
Authors: Pang, Natalie
Ho, Shirley S.
Zhang, Alex M. R.
Ko, Jeremy S. W.
Low, W. X.
Tan, Kay S. Y.
Keywords: Social sciences::Communication
Issue Date: 2016
Source: Pang, N., Ho, S. S., Zhang, A. M. R., Ko, J. S. W., Low, W. X., & Tan, K. S. Y. (2016). Can spiral of silence and civility predict click speech on Facebook? Computers in Human Behavior, 64, 898-905. doi:10.1016/j.chb.2016.07.066
Journal: Computers in Human Behavior
Abstract: Opinion expressions on Facebook are characterized by “click speech” in which people express their opinions and support (or disagreement) of posts through the “like,” “comment,” and “share” buttons. This study uses a 2 (low vs. high opinion congruency) x 2 (message civility vs. incivility) between-subject factorial experiment to examine the spiral of silence on participants’ likelihood to interact with social media. We randomly assigned 502 participants to one of four experimental conditions. Results indicate that the fear of isolation increased the likelihood of commenting on Facebook posts and a civil climate increased the likelihood of liking comments on Facebook posts. Findings suggest that “click-speech” could be considered a form of opinion expression.
ISSN: 0747-5632
DOI: 10.1016/j.chb.2016.07.066
Rights: © 2016 Elsevier Ltd. All rights reserved. This paper was published in Computers in Human Behavior and is made available with permission of Elsevier Ltd.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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