Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/142803
Title: Conditional effects of gain-loss-framed narratives among current smokers at different stages of change
Authors: Kim, Hye Kyung 
Lee, Tae Kyoung
Keywords: Social sciences::Communication
Issue Date: 2017
Source: Kim, H. K., & Lee, T. K. (2017). Conditional effects of gain-loss-framed narratives among current smokers at different stages of change. Journal of Health Communication, 22(12), 990-998. doi:10.1080/10810730.2017.1396629
Journal: Journal of Health Communication
Abstract: This study examines how current smokers respond differently to gain-loss-framed antismoking narratives depending on their stages of change to quit smoking. An experiment (N = 461) was conducted with a 2 (narrative perspective: first person vs. third person) × 2 (framing: gain vs. loss) factorial design having smoker's stage of change (precontemplation vs. contemplation/preparation) as a moderator. We observed differential framing effects depending on smoker's current stages of change only when they were exposed to first-person narratives. For precontemplators, a loss-framed (vs. a gain-framed) first-person narrative induced greater quit intentions and stage progression. Conversely, among contemplators and preparers, a gain-framed (vs. a loss-framed) first-person narrative led to greater quit intentions and stage progression. These interactive patterns were partly mediated by self-referencing and perceived similarity. This study proposes an alternative mechanism to explain the conditional framing effect by stages of change and highlights the importance of tailoring messages to smoker's psychosocial characteristics and needs.
URI: https://hdl.handle.net/10356/142803
ISSN: 1081-0730
DOI: 10.1080/10810730.2017.1396629
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Health Communication on 04 Dec 2017, available online: http://www.tandfonline.com/10.1080/10810730.2017.1396629
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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