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Title: Differential effects of message framing on obesity policy support between democrats and republicans
Authors: Lee, Tae Kyoung
Kim, Hye Kyung
Keywords: Social sciences::Communication
Issue Date: 2016
Source: Lee, T. K., & Kim, H. K. (2017). Differential effects of message framing on obesity policy support between democrats and republicans. Health Communication, 32(12), 1481-1490. doi:10.1080/10410236.2016.1230810
Journal: Health Communication
Abstract: This study tests whether gain- and loss-framed messages about establishing obesity-reducing policies have different persuasive effects on Republicans and Democrats. In a randomized between-subject experiment, participants (N = 384) read a message emphasizing either benefits to a society by establishing policies aimed to reduce obesity (i.e., gain-framed message) or costs to a society that fails to establish those policies (i.e., loss-framed message). Results indicated that Democrats perceived the gain-framed message as more persuasive than the loss-framed message and the perceived argument strength fully mediated the framing effect on Democrats' policy support; however, there was no framing effect on perceived argument strength among Republicans. On the other hand, the gain-framed message led Republicans to attribute the cause of obesity less to the individual level compared to the loss-framed message and the no-message condition. We observed no framing difference among Democrats on causal attributions. Theoretical and practical implications of these findings are discussed.
ISSN: 1041-0236
DOI: 10.1080/10410236.2016.1230810
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis in Health Communication on 08 Nov 2016, available online:
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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