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Title: When bad things happen to a protagonist like you : the role of self in resistance to negatively framed health narratives
Authors: Kim, Hye Kyung 
Shapiro, Michael A.
Keywords: Social sciences::Communication
Issue Date: 2016
Source: Kim, H. K., & Shapiro, M. A. (2016). When bad things happen to a protagonist like you : the role of self in resistance to negatively framed health narratives. Journal of Health Communication, 21(12), 1227-1235. doi:10.1080/10810730.2016.1240268
Journal: Journal of Health Communication
Abstract: This study examines when and how shared risk-relevant experience (autobiographic similarity) influences resistance to negatively framed health narratives. We conducted a 2 (narrative perspective: 1st vs. 3rd person) × 2 (processing motive: experiential vs. analytical) randomized experiment with a short narrative depicting the negative effects of an illicitly used study drug. For those autobiographically similar to the study drug user, a 1st-person narration (vs. 3rd-person) produced greater transportation only when participants processed to understand the story (experiential condition), whereas the reverse was found when participants processed for the persuasive message (analytical condition). Transportation was a significant mediator that transferred these interactive effects onto greater perceived risk only among those with autobiographic similarity. This study highlights the active role played by the audience's self-concept in narrative persuasion and addresses boundary conditions for overcoming defensive resistance.
ISSN: 1081-0730
DOI: 10.1080/10810730.2016.1240268
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Health Communication on 18 Nov 2016, available online:
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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