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Title: MahaChem : the chemistry of distribution
Authors: Wee, Chow-Hou
Choo, Clive
Keywords: Business::Marketing
Issue Date: 2017
Source: Wee, C.-H., & Choo, C. (2017). MahaChem : the chemistry of distribution. Small Enterprise Research, 25(2), 192-211. doi:10.1080/13215906.2017.1339632
Journal: Small Enterprise Research
Abstract: This case study details how an small and medium-sized enterprise innovates and build on its core competencies to stay competitive. The firm evolves from selling paints to one of providing solutions as a ‘middleman’ between the large paint manufacturers and suppliers of chemical constituents of which are needed to formulate paints. The firm continues to build upon its technical knowledge of paints while the leaders focus on building social and human capital. The case study challenges one to think about how much such a firm within a competitive industry could sustain its strategic advantage.
ISSN: 1321-5906
DOI: 10.1080/13215906.2017.1339632
Schools: Nanyang Business School 
Rights: © 2017 Informa UK Limited. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:NBS Journal Articles

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