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Title: Gender images and its influence on Singaporean women - an examination of the portrayal of women in beauty advertising in Singapore’s print media.
Authors: Thien, Esther Huey Lin.
Keywords: DRNTU::Business::Advertising::Moral and ethical aspects
Issue Date: 2004
Abstract: Extent in which the media influences the self-perception and the body image of women and examine how such a partial picture of reality in media affects women’s lives. A research conducted locally show the impact of media images on Singaporean women that seem to portray society standards of feminine beauty, and if beauty advertisements in Singapore’s print media influence their sense of self-worth and adequacy at all.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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