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Title: From diaspora TV to social media : Korean TV dramas in America
Authors: Lee, Sangjoon
Nornes, Abé Markus
Keywords: Social sciences::Communication
Issue Date: 2015
Publisher: University of Michigan Press
Source: Lee, S. (2015). From diaspora TV to social media : Korean TV dramas in America. In S. Lee, & A. M. Nornes (Eds.), Hallyu 2.0 : The Korean Wave in the Age of Social Media (pp. 172-192). doi:10.3998/mpub.7651262
Abstract: Korean TV dramas debuted on the airwaves of the U.S. in 1975, exclusively for overseas Korean communities in an entry-port city, Los Angeles. They then began circulating through two Korean diasporic media outlets: Korean-language TV stations and video rental stores. The latter were in Koreatowns in major metropolitan cities, such as Los Angeles, New York, Chicago, San Francisco, Washington D.C., and Atlanta. This well-maintained, two-channel system has, however, considerably frayed in the new millennium as U.S. consumption patterns of Korean dramas expeditiously migrate toward video streaming websites like YouTube, Hulu, and Netflix, and online-based fan communities whose ethnic identity is not necessarily Korean. Since the early 2000s, myriad illegal web services and social media networks have provided, shared, and disseminated Korean TV dramas, along with K-pop, to the mainstream users/viewers in the United States that eventually resulted in the first legitimate video streaming service The aim of this chapter is to historicize and analyze the distribution, circulation, and reception of Korean TV dramas in the United States, from diasporic TV, exclusively for Korean immigrants, to the mainstream media market, in the age of social media.
ISBN: 978-0-472-05252-3
DOI: 10.3998/mpub.7651262
Rights: Copyright © by Sangjoon Lee and Abé Mark Nornes 2015. Some rights reserved. This work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Books & Book Chapters

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