Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/144774
Title: Trust in online hotel reviews across review polarity and hotel category
Authors: Banerjee, Snehasish
Chua, Alton Yeow Kuan
Keywords: Social sciences::Communication
Issue Date: 2018
Source: Banerjee, S., & Chua, A. Y. K. (2019). Trust in online hotel reviews across review polarity and hotel category. Computers in Human Behavior, 90, 265-275. doi:10.1016/j.chb.2018.09.010
Project: MOE2014-T2-2-020 
Journal: Computers in Human Behavior 
Abstract: This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: luxury and budget) between-participants experiment. Analysis was done using the partial least squares structural equation modeling approach. Attractiveness of titles and credibility of descriptions were positively related to trust. Moreover, the relation between users' perception of reviews and their decision to trust differed significantly across review polarity and hotel category. Implications of the findings are highlighted.
URI: https://hdl.handle.net/10356/144774
ISSN: 0747-5632
DOI: 10.1016/j.chb.2018.09.010
Rights: © 2018 Elsevier Ltd. All rights reserved. This paper was published in Computers in Human Behavior and is made available with permission of Elsevier Ltd.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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