Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/145205
Title: Social network games : the link between enjoyment and popularity
Authors: Chua, Alton Yeow Kuan
Banerjee, Snehasish
Lee, Chu Keong
Keywords: Social sciences::Communication
Issue Date: 2013
Source: Chua, A. Y. K., Banerjee, S., & Lee, C. K. (2013). Social network games : the link between enjoyment and popularity. Proceedings of IADIS International Conference Game and Entertainment Technologies (GET) 2013, 215-221.
Abstract: Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs’ popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoyment in SNGs. Second, it seeks to investigate the degree to which different enjoyment factors in the theoretical framework affect SNGs’ popularity. On the basis of the literature, five enjoyment factors in SNGs, namely, emotion, control, immersion, social interaction and usability have been identified. The dataset comprised 100 randomly selected SNGs from a recommended list in Facebook. Enjoyment factors for each SNG were evaluated by a team of three coders while the popularity of each SNG was measured in terms of the number of Monthly Active Users reported in Facebook as of April 2012. The results from the regression analysis indicate that the five enjoyment factors collectively account for 54.80 % of variability in the popularity of SNGs. Furthermore, emotion, control and social interaction were significant antecedents of popularity. The paper concludes with a few limitations and offers some directions for future research.
URI: https://hdl.handle.net/10356/145205
ISBN: 978-972-8939-90-8
Rights: © 2013 International Association for Development of the Information Society (IADIS). All rights reserved. This paper was published in Proceedings of IADIS International Conference Game and Entertainment Technologies (GET) and is made available with permission of International Association for Development of the Information Society (IADIS).
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Conference Papers

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