Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/145345
Title: Investigating the adoption of MOOCs : a technology-user-environment perspective
Authors: Ma, Long
Lee, Chei Sian
Keywords: Social sciences::General::Education
Issue Date: 2019
Source: Ma, L., & Lee, C. S. (2018). Investigating the adoption of MOOCs : a technology-user-environment perspective. Journal of Computer Assisted Learning, 35(1), 89–98. doi:10.1111/jcal.12314
Journal: Journal of Computer Assisted Learning
Abstract: In spite of the potentials promised by MOOCs (massive open online courses), the adoption rate of MOOCs is still low, especially in developing countries. Research on the adoption of MOOCs in developing countries is also limited. To fill this research gap, this research aims to study the adoption of MOOCs by extending current research on innovation and technology adoption in order to promote the diffusion of MOOCs in developing countries. Here, a conceptual framework, technology–user–environment was proposed to identify influential drivers and barriers of MOOC adoption. Eight hundred and twenty‐seven individuals in a developing country, were invited to participate in a questionnaire survey. Data were analysed by hierarchical regression, and the results show that for the (a) technological characteristics, perceived usefulness has the most significant influence, followed by lack of accessibility and performance‐to‐cost value; for the (b)user factors, self‐regulation was the most significant predictor of MOOC adoption, and female learners showed higher willingness to adopt MOOCs; and for the (c) social environmental factors, tradition and social norms and lack of information about MOOCs were negatively associated with adoption of MOOCs. Implications and suggestions are discussed at the end of this paper.
URI: https://hdl.handle.net/10356/145345
ISSN: 0266-4909
DOI: 10.1111/jcal.12314
Rights: This is the accepted version of the following article: Ma, L., & Lee, C. S. (2018). Investigating the adoption of MOOCs : a technology-user-environment perspective. Journal of Computer Assisted Learning, 35(1), 89–98., which has been published in final form at doi:10.1111/jcal.12314. This article may be used for non-commercial purposes in accordance with the Wiley Self-Archiving Policy [https://authorservices.wiley.com/authorresources/Journal-Authors/licensing/self-archiving.html].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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