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Title: The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis
Authors: Ma, Fei
Guo, Dan
Yuen, Kum Fai
Sun, Qipeng
Ren, Fuxia
Xu, Xiaobo
Zhao, Chengyong
Keywords: Social sciences::Psychology
Issue Date: 2020
Source: Ma, F., Guo, D., Yuen, K. F., Sun, Q., Ren, F., Xu, X., & Zhao, C. (2020). The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis. International Journal of Environmental Research and Public Health, 17(8), 2756-. doi:10.3390/ijerph17082756
Journal: International Journal of Environmental Research and Public Health
Abstract: Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust theory, and transaction cost theory to construct a structural equation model in order to explain passenger loyalty. Data from 755 surveys were collected using stratified sampling in mainland China. The estimated results of the theoretical model show that the relationship between continuous improvement and passenger loyalty is mediated by passenger perceived value, passenger trust, and transaction costs. Consequently, a multi-group analysis is conducted to analyze the moderation effects of passenger’s license and car-sharing experience on the theoretical model. The results show that some of the path coefficients are significantly different between these sub-groups. This indicates that platforms should provide differentiate services for passengers based on the purpose of using car-sharing and usage experience. This study provides new theoretical insights into understanding passenger loyalty with respect to public car-sharing and provides policy recommendations for the sustainable development of public car-sharing.
ISSN: 1661-7827
DOI: 10.3390/ijerph17082756
Schools: School of Civil and Environmental Engineering 
Rights: © 2020 The Authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
Fulltext Permission: open
Fulltext Availability: With Fulltext
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