Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/145992
Title: The presence of the protagonist : explaining narrative perspective effects through social presence
Authors: Kim, Nuri
Kim, Hye Kyung
Wojcieszak, Magdalena
Igartua, Juan-José
Lim, Cui Min
Keywords: Social sciences
Issue Date: 2020
Source: Kim, N., Kim, H. K., Wojcieszak, M., & Lim, C. M. (2020). The presence of the protagonist : explaining narrative perspective effects through social presence. Media Psychology, 23(6), 891-914. doi:10.1080/15213269.2019.1665548
Journal: Media Psychology
Abstract: Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compared to the third- person perspective, increases social presence of the protagonist, but not identification with the protagonist, when the story depicted an outgroup character. This increase in social presence mediates the effect of narrative perspective on support for outgroup policies. Study 2 (N = 410) further suggests that social presence mediates the effect of narrative perspective regardless of the protagonist’s group membership (in-group versus out-group). Furthermore, this project evaluates the role of social presence in light of other, often-studied processes such as identification and transportation. These findings advance the theorizing and research in narrative research and in media psychology more broadly.
URI: https://hdl.handle.net/10356/145992
ISSN: 1521-3269
DOI: 10.1080/15213269.2019.1665548
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis in Media Psychology on 16 Sep 2019, available online: http://www.tandfonline.com/10.1080/15213269.2019.1665548
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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