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dc.contributor.authorChua, Gabriel Yong Pingen_US
dc.contributor.authorLiaw, Shao Yien_US
dc.contributor.authorEr, Hui Junen_US
dc.contributor.authorHe, Tai-Senen_US
dc.identifier.citationChua, G. Y. P., Liaw, S. Y., Er, H. J., & He, T.-S. (2020). Pitch right : the effect of vocal pitch on risk aversion. Economics Bulletin, 40(4), 3131-3139.en_US
dc.description.abstractDuring interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lottery and a sure outcome option and were asked tolisten to a voice recording verbalizing the payoff information of these options. We manipulated the vocal pitch of thevoice recordings and administered three treatment conditions: control, low-pitch, and high-pitch. We found that ahigher-pitched voice increased risk aversion, while a lower-pitched voice raised risk tolerance. As a relatively smallsample size was employed, the results should be considered preliminary; future replications are indeed necessary toconfirm the robustness and generalizability of the findings.en_US
dc.description.sponsorshipMinistry of Education (MOE)en_US
dc.relationRG 141/19en_US
dc.relation.ispartofEconomics Bulletinen_US
dc.rights© 2020 The Author(s) (published by AccessEcon LLC). This is an open-access article distributed under the terms of the Creative Commons Attribution License.en_US
dc.subjectSocial sciences::Economic developmenten_US
dc.titlePitch right : the effect of vocal pitch on risk aversionen_US
dc.typeJournal Articleen
dc.contributor.schoolSchool of Social Sciencesen_US
dc.description.versionPublished versionen_US
dc.subject.keywordsVocal Pitchen_US
dc.subject.keywordsRisk Aversionen_US
dc.description.acknowledgementResearch funding from the Ministry of Education of Singapore (MOE Academic Research Fund Tier 1 RG 141/19) is gratefully acknowledged.en_US
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