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Title: Pitch right : the effect of vocal pitch on risk aversion
Authors: Chua, Gabriel Yong Ping
Liaw, Shao Yi
Er, Hui Jun
He, Tai-Sen
Keywords: Social sciences::Economic development
Issue Date: 2020
Source: Chua, G. Y. P., Liaw, S. Y., Er, H. J., & He, T.-S. (2020). Pitch right : the effect of vocal pitch on risk aversion. Economics Bulletin, 40(4), 3131-3139.
Project: RG 141/19 
Journal: Economics Bulletin 
Abstract: During interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lottery and a sure outcome option and were asked tolisten to a voice recording verbalizing the payoff information of these options. We manipulated the vocal pitch of thevoice recordings and administered three treatment conditions: control, low-pitch, and high-pitch. We found that ahigher-pitched voice increased risk aversion, while a lower-pitched voice raised risk tolerance. As a relatively smallsample size was employed, the results should be considered preliminary; future replications are indeed necessary toconfirm the robustness and generalizability of the findings.
ISSN: 1545-2921
Schools: School of Social Sciences 
Rights: © 2020 The Author(s) (published by AccessEcon LLC). This is an open-access article distributed under the terms of the Creative Commons Attribution License.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:SSS Journal Articles

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