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dc.contributor.authorWang, Xueqinen_US
dc.contributor.authorWong, Yiik Diewen_US
dc.contributor.authorLi, Kevin X.en_US
dc.contributor.authorYuen, Kum Faien_US
dc.identifier.citationWang, X., Wong, Y. D., Li, K. X., & Yuen, K. F. (2020). This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology. Transportation Research Part F: Traffic Psychology and Behaviour, 74, 345-360. doi:10.1016/j.trf.2020.06.005en_US
dc.description.abstractThe relationship between drivers and their cars is increasingly personal, where the cars become an extension of the drivers’ self-identity. However, the penetration of autonomous vehicle (AV) technology threatens consumers’ self-identity as expressed by the act of driving. This study thus aims to examine the impacts of technology-identity concerns on consumers’ acceptance of AV technology. Theories of identity threat, identity control and innovation diffusion are synthesised to build the conceptual framework. Face-to-face interview data were collected from 353 consumers (all with a driving license) in Singapore. The results show that consumers’ technology anxiety and self-identity expressiveness act as two sources of resistance that cause consumers’ intentional avoidance of the AV technology. The avoidance is further characterised by consumers’ disengagement from the ‘observe’ and ‘try’ stages of technology penetration, which ultimately dissuades consumers’ acceptance of AV technology. The impacts of socio-demographics are also explored. Our findings contribute to multiple streams of literature and create practical implications to AV manufacturers and retailers.en_US
dc.description.sponsorshipNanyang Technological Universityen_US
dc.relation.ispartofTransportation Research Part F: Traffic Psychology and Behaviouren_US
dc.rights© 2020 Elsevier Ltd. All rights reserved. This paper was published in Transportation Research Part F: Traffic Psychology and Behaviour and is made available with permission of Elsevier Ltd.en_US
dc.subjectSocial sciencesen_US
dc.titleThis is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technologyen_US
dc.typeJournal Articleen
dc.contributor.schoolSchool of Civil and Environmental Engineeringen_US
dc.description.versionAccepted versionen_US
dc.subject.keywordsAutonomous Vehicle Technologyen_US
dc.subject.keywordsTechnology Anxietyen_US
dc.description.acknowledgementThis study was funded by Nanyang Technological University, CEE Internal Seed Fund (2019), which provided financial support for research manpower and data collection.en_US
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