Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/146768
Title: Complementary and competitive framing of driverless cars : framing effects, attitude volatility, or attitude resistance?
Authors: Ho, Shirley S.
Keywords: Social sciences::Communication
Issue Date: 2021
Source: Ho, S. S. (2021). Complementary and competitive framing of driverless cars : framing effects, attitude volatility, or attitude resistance? International Journal of Public Opinion Research. doi:10.1093/ijpor/edab001
Project: 04MNP000243C440 
Journal: International Journal of Public Opinion Research 
Abstract: This study answers two research questions regarding framing theory. First, what happens when frames are challenged? Second, how resistant are the opinions that initial frames induce? 1,006 participants completed an online experiment where they were randomly assigned to first view a blog post with either complementary or competitive framing on driverless cars. Participants also viewed a blog post that challenged the stance of the first blog post. Results revealed that complementary frames polarized opinions, while competitive frames neutralized framing effects. Competitive frames induced more resistant opinions than complementary frames did. Attitude and support were susceptible to new, antagonistic information. This study concludes that framing effects are ephemeral and easily challenged by different information.
URI: https://hdl.handle.net/10356/146768
ISSN: 1471-6909
DOI: 10.1093/ijpor/edab001
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2021 The Author(s). Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved. This paper was published in International Journal of Public Opinion Research and is made available with permission of The Author(s). Published by Oxford University Press on behalf of The World Association for Public Opinion Research.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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