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dc.contributor.authorWoon, Dilys Ting Yingen_US
dc.contributor.authorSoh, Shi Nanen_US
dc.contributor.authorTan, Megan Mingzhenen_US
dc.contributor.authorWoo, Bing Mingen_US
dc.identifier.citationWoon, D. T. Y., Soh, S. N., Tan, M. M. & Woo, B. M. (2021). Exploring COVID-19 disinformation through the lens of modality. Final Year Project (FYP), Nanyang Technological University, Singapore.
dc.description.abstractThis study investigates the role of multimodal disinformation and fact-checks on message credibility, and the intention to share disinformation online. It also considers the mediating role of message credibility between fact-check multimodality and intention to share. With the rise of disinformation during the COVID-19 pandemic, more fact-checks have emerged to combat misperceptions. Yet, modalities of fact-checks have been called into question, with conflicting literature about the effectiveness of textual (monomodal) versus text + visual (multimodal) fact-checks. Using the Heuristic Systematic Model (HSM) as a theoretical framework to control for plausible motivational and cognitive variables that could impact credibility perceptions, this study features a 2 (disinformation: monomodal vs. multimodal) x 2 (fact-check: monomodal vs. multimodal) factorial design conducted on a Singapore sample (N = 205). The results show that multimodal fact-checks are more effective than monomodal fact-checks in debunking disinformation, providing evidence that supplementary visuals are especially effective in reducing credibility. The positive impact of fact-check multimodality on disinformation sharing was fully mediated by message credibility. The results suggest that multimodal fact-checks could be useful triggers for individuals to engage in systematic re-processing of disinformation. Further implications about the role of modality in disinformation, fact-checks and credibility are discussed.en_US
dc.publisherNanyang Technological Universityen_US
dc.subjectSocial sciences::Communication::Communication theories and modelsen_US
dc.subjectSocial sciences::Journalism::Online journalismen_US
dc.titleExploring COVID-19 disinformation through the lens of modalityen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorEdson C. Tandoc Jr.en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.supervisor2James Lee Chong Boien_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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