Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/147202
Title: Exploring COVID-19 disinformation through the lens of modality
Authors: Woon, Dilys Ting Ying
Soh, Shi Nan
Tan, Megan Mingzhen
Woo, Bing Ming
Keywords: Social sciences::Communication::Communication theories and models
Social sciences::Journalism::Online journalism
Issue Date: 2021
Publisher: Nanyang Technological University
Source: Woon, D. T. Y., Soh, S. N., Tan, M. M. & Woo, B. M. (2021). Exploring COVID-19 disinformation through the lens of modality. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/147202
Project: CS20050 
Abstract: This study investigates the role of multimodal disinformation and fact-checks on message credibility, and the intention to share disinformation online. It also considers the mediating role of message credibility between fact-check multimodality and intention to share. With the rise of disinformation during the COVID-19 pandemic, more fact-checks have emerged to combat misperceptions. Yet, modalities of fact-checks have been called into question, with conflicting literature about the effectiveness of textual (monomodal) versus text + visual (multimodal) fact-checks. Using the Heuristic Systematic Model (HSM) as a theoretical framework to control for plausible motivational and cognitive variables that could impact credibility perceptions, this study features a 2 (disinformation: monomodal vs. multimodal) x 2 (fact-check: monomodal vs. multimodal) factorial design conducted on a Singapore sample (N = 205). The results show that multimodal fact-checks are more effective than monomodal fact-checks in debunking disinformation, providing evidence that supplementary visuals are especially effective in reducing credibility. The positive impact of fact-check multimodality on disinformation sharing was fully mediated by message credibility. The results suggest that multimodal fact-checks could be useful triggers for individuals to engage in systematic re-processing of disinformation. Further implications about the role of modality in disinformation, fact-checks and credibility are discussed.
URI: https://hdl.handle.net/10356/147202
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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