Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/147206
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChua, Cheryl Xin Tingen_US
dc.contributor.authorChan, Macabelleen_US
dc.contributor.authorOng, Shi Tingen_US
dc.contributor.authorYang, Charissa Shan Qien_US
dc.date.accessioned2021-04-08T02:17:47Z-
dc.date.available2021-04-08T02:17:47Z-
dc.date.issued2021-
dc.identifier.citationChua, C. X. T., Chan, M., Ong, S. T. & Yang, C. S. Q. (2021). How are you, really? : A dialogue about depression. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/147206en_US
dc.identifier.urihttps://hdl.handle.net/10356/147206-
dc.description.abstractHow Are You, Really? is a communication campaign that aims to empower youths aged 19 to 24 in Singapore with the ability to provide functional support to close others with depression. Depression is the most common mental health condition in Singapore, with 1 in 16 people having suffered from it once in their lifetime, and numbers set to rise in light of the COVID-19 pandemic. Recognising the importance of peer support in accelerating the recovery process for depression, the campaign sought to equip youths with the knowledge and skills to provide functional support to their close others, enabling them to realise that having conversations about depression is within their abilities, thereby normalising such conversations in Singapore. Guided by the Social Cognitive Theory, the campaign employed a multi-pronged approach comprising a social media strategy, podcast series and on-ground event, to enable youths to go beyond the superficial and reach deeper by being empowered to help close others with depression. The campaign successfully promoted the enhancement of knowledge about depression and functional support, which empowered more youths to engage in deeper conversations with close others about depression. The 13-week-long campaign also gained significant digital traction, yielding $106,629 in PR value. This paper will present a comprehensive analysis of the importance of a holistic support system by close others for youths with depression in Singapore, followed by the campaign strategies implemented from development to evaluation. Subsequently, the paper will also detail limitations, recommendations and future plans for the campaign’s sustainability.en_US
dc.language.isoenen_US
dc.publisherNanyang Technological Universityen_US
dc.relationCS/20/047en_US
dc.subjectSocial sciences::Communicationen_US
dc.titleHow are you, really? : A dialogue about depressionen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKang Hyunjinen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.supervisoremailhjkang@ntu.edu.sgen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
Files in This Item:
File Description SizeFormat 
CS20047_HowAreYou,Really_Campaign.pdf
  Restricted Access
Student Report50.2 MBAdobe PDFView/Open
SCI20047d.png
  Restricted Access
Event Poster1.26 MBimage/pngView/Open
SCI20047a.pdf
  Restricted Access
Brochure3.29 MBAdobe PDFView/Open
alma991016711009305146.html
  Restricted Access
145 BHTMLView/Open

Page view(s)

19
Updated on Apr 15, 2021

Download(s)

7
Updated on Apr 15, 2021

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.