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Title: Feed for thought : factors predicting public support for funding and labelling preferences of alternative aquafeed
Authors: Tan, Wenqi
Lau, Keith Xuan Liang
Chua, Pearlyn Yong Ying
Chan, Joshua Zhen An
Keywords: Social sciences::Communication
Issue Date: 2021
Publisher: Nanyang Technological University
Source: Tan, W., Lau, K. X. L., Chua, P. Y. Y. & Chan, J. Z. A. (2021). Feed for thought : factors predicting public support for funding and labelling preferences of alternative aquafeed. Final Year Project (FYP), Nanyang Technological University, Singapore.
Project: CS/20/012 
MOE Tier 1 (04MNP000606C150) 
Abstract: Alternative aquafeed is currently being researched as a sustainable and environmentally friendly way to help bolster aquaculture production, which plays an integral role in supplying global seafood demand. Guided by the cognitive miser model and knowledge deficit model, this study aims to examine factors predicting public support for funding the development of alternative aquafeed and public preference for labelling fish fed with alternative aquafeed. Using data collected from an online survey of 1011 respondents, this study found that heuristics and predispositions – namely, environmental involvement, affect, trust in regulatory bodies, and benefit perception – were more influential than knowledge in shaping the dependent variables. This study also investigated how heuristics serve as perceptual filters, interacting with knowledge when influencing public support for funding and preference for labelling. This indicates that dependent on their predispositions and available heuristic cues, individuals might interpret the same information differently. Most importantly, the findings suggest that labels may serve varying roles and can be an effective way for actors in the food industry to communicate to the consumer.
Schools: Wee Kim Wee School of Communication and Information 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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FYP Report: Feed for Thought489.88 kBAdobe PDFView/Open
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Survey Questionnaire251.35 kBAdobe PDFView/Open

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