Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/14761
Title: Impact of cable television on Singapore's broadcasting scene
Authors: Aw, Mary
Lek, Sandra
Keywords: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Issue Date: 1997
Abstract: The introduction of cable television in Singapore has been changing the local broadcasting scene. This study explores the impact of cable television on four areas: the national broadcaster Television Corporation of Singapore (TCS); the programming and program production environment; viewership patterns and rates; and the advertising revenue of TCS. Through literature review, interviews with major broadcasting players and a cable viewership survey, the findings obtained indicate that cable television has brought about a major impact on the operations, structure, as well as the programming strategy of TCS. Overall TV viewing hours have risen, and a greater programming choice is now available. On the other hand, independent production houses, local viewership patterns and advertising revenue of TCS have not been strongly affected by cable television.
URI: http://hdl.handle.net/10356/14761
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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