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https://hdl.handle.net/10356/14761
Title: | Impact of cable television on Singapore's broadcasting scene | Authors: | Aw, Mary Lek, Sandra |
Keywords: | DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies | Issue Date: | 1997 | Abstract: | The introduction of cable television in Singapore has been changing the local broadcasting scene. This study explores the impact of cable television on four areas: the national broadcaster Television Corporation of Singapore (TCS); the programming and program production environment; viewership patterns and rates; and the advertising revenue of TCS. Through literature review, interviews with major broadcasting players and a cable viewership survey, the findings obtained indicate that cable television has brought about a major impact on the operations, structure, as well as the programming strategy of TCS. Overall TV viewing hours have risen, and a greater programming choice is now available. On the other hand, independent production houses, local viewership patterns and advertising revenue of TCS have not been strongly affected by cable television. | URI: | http://hdl.handle.net/10356/14761 | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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File | Description | Size | Format | |
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MaryAw97.pdf Restricted Access | 3.54 MB | Adobe PDF | View/Open |
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