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dc.contributor.authorKoh, Mui Sang.-
dc.description.abstractRadio is a personal and immediate medium. Its accessibility and portability nature also facilitates multi-tasking, a boon for many busy urbanites. With its growing market share in Singapore which has tripled since 1990, radio has proven to be an effective means of communicating to the consumer. In the face of rising radio competition where ratings mean everything, it is increasingly important to promote one’s station to attract first listeners, then advertisers. As a result, radio promotion, or the art of selling one’s radio station, is gaining emphasis. The audio production to be featured is an exploratory piece on radio promotion as practised in Singapore.en_US
dc.format.extent20 p.en_US
dc.subjectDRNTU::Social sciences::Mass media::Broadcasting::Radioen_US
dc.titleExploring radio promotions in Singapore : an audio production (Mandarin).en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Chun Wahen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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Exploring Radio Promotions In Singapore.mp3
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